Why we started finds box

We love emerging food brands: small teams making snacks and drinks with better ingredients and bolder ideas. Protein candy bars. Probiotic sodas. Sour candy made from dates. Crackers made from seeds.

Every month, something great came out of a small kitchen. And almost every time, very few people got to taste it.

New brands start on a few shelves in a few cities. If you do not live near the right store, you never see them. When you do, trying one often means buying a full case, or paying a lot for a single you might not like. And with new brands launching every week, it is hard to know which ones are worth it.

So most people stick with what they know. We think they are missing out.

Today we run finds, a snack-rating app, and we taste everything that comes through the door. The best ones go in finds box: ten snacks and drinks from small brands, packed by hand and shipped anywhere in the US. Keep the ones you love, and go buy more of them.

Trying new snacks is one of the small joys of life. We think everyone should get to enjoy it.